Based on this, this paper mainly focuses on the marketing strategy of SL New Energy Automobile Company. Firstly, we overview the marketing theory, and …
The rapid digitalization and changing business landscape in the post-pandemic era have presented new growth opportunities and challenges for micro, small, and medium enterprises (MSMEs) in the ...
It proposes specific strategies for new energy vehicle marketing under green consumption, such as shaping green brands, reducing consumption costs, disseminating green lifestyles, and creating...
Research On the Innovation of Enterprise Marketing Strategy ... ： C Kim. . ： The marketing strategy is the cornerstone of the enterprise whole marketing work. the marketing needs to formulate the strategy for marketing position, explore the potential need,and establish the consum- er''s brand sense of belonging, and make ...
Research Implications - The study provides academic, practical, and policy implications for establishing an electric vehicle marketing strategy in the Chinese market.
Keywords: Big Data, Integrated Marketing, Marketing Strategy, Customer Demand. 1. Introduction Marketing research can be simplified by thinking that the core job is to capture the "god" preference for marketing strategies. Effective marketing can capture customers and create value, enabling a company to succeed in a competitive …
The impact of digital marketing on SMEs performance is observed over the past 12 years through the resources which are undertaken for the study, namely, Science Direct, Scopus, Springer, IEEE Explorer, ACM Digital Library, Engineering Village, ISI Web of Knowledge database is used to search the research publications on the …
This study investigates a loss-averse EV manufacturer''s optimal production strategy under uncertain market demand in the presence of both government subsidy and battery recycling.
As the top electric vehicle market worldwide, the Chinese market''s sales are predicted to reach $ 292.10 by 2023 [1]. China''s new energy vehicle market is highly competitive, leading Tesla BYD and ...
The results of the questionnaire reflect to a certain extent the marketing problems of Xpeng, and also reflect the consumer demand for new energy vehicles. Firstly, safety (83.2%) …
Therefore, enterprises should adopt green marketing strategies and give consumers a better perception of their green contribution in the process of participating in green consumption, including ...
The research found that the learning effects of carbon emissions reduction R&D investment are the intrinsic driving force for waste electric vehicle battery recycling enterprises to implement carbon emissions reduction. Under dynamic mechanisms, the strategic interaction between government and enterprises only reaches an evolutionarily …
This paper concluded that the whole new energy vehicle industry is more suitable, the effect of the better marketing strategy based on the analysis of the new energy vehicle marketing strategy of ...
The importance of reasonable pricing strategy for electric vehicle batteries under the background of government subsidies has been recognized. However, variable government subsidy policy may highly impact the pricing strategy of electric vehicle batteries recycling market in its infancy. There is an urgent need to discover the hidden …
The objectives of this research were 1) to study the competitive environments of A Co, and 2) to formulate the sustainable competitive advantage strategies of A Co.
A holistic view of the global market of three dominant batteries used in EVs, i.e. Lead Acid, Nickle Metal Hydride, and Lithium-ion batteries, the prominent barriers to …
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